Why choosing the right color for things is important


I’ve been absent from my blog for a little while lately, the reason being that I bought and moved into a house! Yes, I am now a homeowner. Along with figuring out where I wanted to put everything in my new house this past week, I’ve also been thinking about how I want these rooms to look. That means one of my favorite things: paint!

Color Wheel

Color wheel via HGTV

I’m so excited to be able to paint the walls in my house! Deciding what color to paint each room, though, involves more for me than just what will go best with the furniture and such. Having been a psychology minor in college, I know that colors affect people.

I found this graphic from Social Media Chimps (@SMChimps if you want to follow them on Twitter), and it explains a lot of what I mean. Different colors have different effects on people.

Growing up, my mom’s kitchen was a light, butter yellow. I always liked it, and want to paint my own kitchen a yellow, with red accents. (My KitchenAid Stand Mixer is red, so that settles the accent color.) Yellow is known as cheerful and warm, which is perfect in the kitchen, while red encourages appetite. What better colors to put in your kitchen?

I also am going to be including browns (probably beige of some kind) and a green in my bedroom. Two walls will be one color, and the other two will be the other color. Green promotes tranquility and health, plus it’s my favorite color. Brown is reliable and practical. My bathroom will be in blue, because it’s associated with serenity.

What is my point to all of this? The colors on the front of your books, and on your web site, affect people as well. Besides encouraging appetite, red evokes strong emotions and symbolizes passion, courage and intensity, as well as love. Blue is associated with calmness, and it’s the color most preferred by men. Yellow in large doses is the most likely to strain the eyes or cause eye fatigue, but it and orange are often used to call attention to something. Green has also been a symbol for fertility, and even today, green M&M’s (think of the female M&M from the commercials) tend to send a sexual message. Purple is associated with royalty and luxury. Black and white are used for luxury items in ads and commercials, in order to add a certain sophistication to the message.

So, the next time you are deciding colors for something, take a little more time and think about the effect your colors might have on the person looking at the front of your book or the home page of your web site. It is generally a subconscious influence on a person, but it is there.

For more on these colors, and the feelings and emotions they are associated with, click on the linked colors in the above paragraphs. They’re linked to Wikipedia pages about each color, and it’s interesting to read about them. 

I'm a lover of writing and books. I graduated from South Dakota State with a master's degree in communications in 2011, the same year I was first published. I'm a wife and mom, and I work in marketing in Sioux Falls.

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Posted in Intrigues, Writing tips
One comment on “Why choosing the right color for things is important
  1. […] Why choosing the right color for things is important (brittanywesterberg.com) […]

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